The project object is Proposal of business-ecosystem 1mainly created by "Location-Based Service" from user view - Enhance communication and contribute to realizing Creative City. The city Futakotamagawa is located in Tokyo metropolis with rich nature, developed by Tokyu Corporation aiming to realize Creative City defined as a city that develops sustainable implementing new ways of working and living.
In our proposal, we divided the Business-Eco System into 4 phases, "Acknowledge", "Expand", "Establish", and "Develop". The core subject is to solve flood and drought of Tama-river, which is an important landscape in Futakotamagawa. The root cause of this problem comes from abandoned man-made forests in the upper stream. Regarding to insure safety of the river, we made a scenario to realize Creative City by creating new demands for the man-made forest area upper stream of Tama-river implying into the 4 phased Business-Eco System .
We developed a new method Dynamic Stakeholder Analysis (DSA) to achieve the goals of each stakeholder and to check it in each phase of Business-Eco System. This new method basically uses Customer Value Chain Analysis (CVCA) for the basis and Want Chain Analysis (WCA) to connect stakeholder's wants, visualizing the time series of CVCA. As a result, from DSA we successfully verified our solution has achieved all the wants for every stakeholder.
In the phase "Acknowledge", consumers shall recognize the Tama-made woods via LBS at FUTAKO TAMAGAWA rise.2 For "Expand" phase, the shopping district outside of rise and local people shall commit. In the "Establish" phase the LBS penetrates throughout the city and crops from Okutama and products outside of rise would be sold inside rise which shall improve the bond between stakeholders. Lastly for the "develop" phase, the interchange based on LBS shall start use Tama-made woods to develop a "Creative Spot". Inside the design process, we implement designers from Futakotamagawa, students, residents to maintain various types of people to enhance communication which forms the Creative City.