Now, a lot of information is scattered in every part of the world, especially on the Internet. As a result, users don't put more confidence in the information than ever. On the other hand, if the companies and the individuals advertise or provide some services, they also provide the information to their targets inefficiently. So, the purpose of our team's project is to build a business model using Location-Based Services (LBS) and achieve the theme of ALPS this year "Synergy and Symbiosis".
At first, our team conducted the interview in some places, for example Shibuya, Odaiba, Akihabara and so on. From the interview, we got the voice of customers and users' wants. After that, we considered how to improve the quality of information. Mainly by using QFD to how customer requirements are satisfied by the solution elements of a designed system, we got the result that smartphones have high level of portability, and they wanted to communicate with their familiar friends and to get the information based on the location. After that, we reached the conclusion that we should get the information not from individuals but from groups in the community because the existing services gets from reliable individuals and feedback services to him/her individually and there is no business model that information is collected focusing on a group and it is changed so that it may be helpful to other companies. We realize to build the model, be named "Rovamy", by the three keys, concretely using the location information, sharing the information and reliance among friends. After that, by using CVCA, we visualized the connections and the flow of money and between stakeholders, for example, IBM Japan, problem solving company, stores, and users in some communities. And we performed financial evaluation and rendered visible by making a prototype. As a result, the predominance over existing services was shown.
This paper attempts to present a series of the process of our team's discussion, the result of having used analysis tool, the solution we proposed, the future work and so on.
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