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AN00234610-20121001-0091.pdf
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:765.1 KB
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Total downloads since Nov 2, 2021 : 7870
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| Title |
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眼鏡産業における価値連鎖の再設計 : 国内小売チャンピオンと市場・産業集積
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| Kana |
メガネ サンギョウ ニ オケル カチ レンサ ノ サイセッケイ : コクナイ コウリ チャンピオン ト シジョウ・サンギョウ シュウセキ
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Megane sangyo ni okeru kachi rensa no saisekkei : kokunai kori chanpion to shijo sangyo shuseki
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Re-designing value chain on eyewear industry : focusing on the champion of domestic chain stores, market and industrial agglomeration
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遠山, 恭司
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トオヤマ, キョウジ
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Toyama, Kyoji
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| Affiliation |
東京都立産業技術高等専門学校准教授
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慶應義塾経済学会
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ケイオウ ギジュク ケイザイ ガッカイ
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Keio gijuku keizai gakkai
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2012
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三田学会雑誌
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Keio journal of economics
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| Volume |
105
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3
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2012
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10
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373(91)
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400(118)
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| Abstract |
2000 年代以降, 日本の眼鏡産業研究では, 福井県鯖江市周辺の産業集積が対象として取り上げられるものの, 流通・小売業は等閑視されてきた。本稿では, この間に国内小売チェーンのチャンピオンに上りつめたメガネトップの市場戦略と, 同社の価値連鎖をグローバルレベルで考察した。同社は, 各価値連鎖プロセスで組織ルーティンを進化させ, 垂直統合経営に到達した。それは市場戦略と価値連鎖の再設計を不断に見直し, 組み合わせて, 不確実で変化の早い市場に適応した結果である。
From 2000 onwards, in the research of the Japanese eyewear industry, the industrial agglomeration in the surrounding area of Fukui Prefecture Sabae City has been examined, while the distribution and retail industries have been neglected. This study examines the market strategy of Meganetop, standing as a champion among national retail chains, and the company's global value chain.
The company evolved its organization routines in each value chain process, achieving vertically integrated management.
This is the result of a continuous revision in the redesign of market strategies and value chain, combined with responses to a rapidly changing and uncertain market.
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| History |
| Jun 6, 2014 | | フリーキーワード, 本文 を変更 |
| Jul 31, 2015 | | 抄録, 版, 本文 を変更 |
| Nov 2, 2021 | | JaLCDOI を変更 |
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