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AN00150430-00000110-0061.pdf
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Download
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:974.2 KB
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| Last updated |
:Oct 5, 2010 |
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: 1379 |
Total downloads since Oct 5, 2010 : 1379
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| Title |
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インターネット上における消費者間の情報共有過程
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| Kana |
インターネットジョウ ニ オケル ショウヒシャカン ノ ジョウホウ キョウユウ カテイ
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Intanettojo ni okeru shohishakan no joho kyoyu katei
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The process of information-sharing among consumers on the internet
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徐, 亨錫
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Suh, Hyung Suk
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| Affiliation |
慶應義塾大学大学院社会学研究科博士課程
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三田哲學會
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| Kana |
ミタ テツガクカイ
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Mita tetsugakukai
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2003
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哲學
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110
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2003
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3
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| Start page |
59
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78
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| Abstract |
Researchers in consumer behavior have been interested in examining five key aspects of the external search process: 1) the sources of information, 2) the extent of external search, 3) the content of external search, 4) search typologies, and 5) the process or order of the search. This study focuses on information-sharing among consumers, that includes the process of information giving, information seeking, and information gathering by consumers themselves on the internet. The main points in this study are that 1) theoretical conceptulations and typology of information-sharing among consumers, 2) the reason why consumers exchange product/service/shop-specific evaluative information, 3) motivation to share information.
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| Table of contents |
I. 消費者の情報探索行動の新たな展開
II. 情報源としてインターネット空間に存在する消費者
III. 購買行動に関連したインターネット上でのコミュニケーションの分類
IV. インターネット上における消費者の情報共有過程の特性
V. インターネット上での消費者の発言動機
VI. インターネット上で他の消費者への情報要請動機
VII. 終わりに
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