| Item Type |
Article |
| ID |
| AN00234698-19900425-04055740
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AN00234698-19900425-04055740.pdf
| Type |
:application/pdf |
Download
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| Size |
:1.2 MB
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| Last updated |
:Jul 30, 2019 |
| Downloads |
: 3046 |
Total downloads since Jul 30, 2019 : 3046
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| Release Date |
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| Title |
| Title |
プロモーション効果と広告効果の分析 : 記憶力に基づく広告効果の減衰の視点にたって
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| Other Title |
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An Analysis of Sales Promotion Effect and Advertising Effect : From the View Point of Decreasing Advertising Effect Based on Memory
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| Creator |
| Name |
清水, 聰
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| Kana |
シミズ, アキラ
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| Romanization |
Shimizu, Akira
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| Affiliation |
慶應義塾大学
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1990
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| Source Title |
| Name |
三田商学研究
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| Name (Translated) |
Mita business review
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| Volume |
33
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| Issue |
1
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| Year |
1990
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| Month |
4
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| Start page |
58
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| End page |
77
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