Nowadays, there're more and more elderly people all over the world, especially in developed countries. Japan, one of the most striking nations in Asia, can't avert this kind of inevitable trend and just sit on the sidelines. Faced with the circumstances that the number of aged drivers in Japan is ever-increasing, we've perceived the importance of taking the issue into consideration seriously. In other words, the reason why we chose the subject to investigate is not only based on potential prospect of capitalist economies, but in an effort to reinforce the driving security for elderly people.
We've perceived the fact that the number of traffic accidents is increasing significantly with more aged drivers, a phenomenon which may have something to do with the current law in Japan. According to the law, those who over 70 can update their driver licences with little difficulty, merely by attending some training courses. This has resulted in rising rates of accidents, dangers looming ahead.
Surprisingly, we found in our interview results that automobile makers and insurance companies don't have any business model for senior drivers on hand. The elderly, however, are fully aware of the decline in driving ability and the prolongation in reaction time. They responded that they need an easy and enjoyable driving tool.
We managed to deal with the problem mentioned above and try our best to find a resolution by developing our product, meanwhile using Customer Value Chain Analysis to confirm the connections of products and its stakeholders. We found that our stakeholders are senior drivers and their families, another person, advertiser, mobile phone carrier, mobile application provider.
Once we have clarified our stakeholders, we're able to progress step by step. The mission of our business is to eliminate traffic accidents directly associated with aged driving. To achieve it, we set our goal to offer the safety-security information assisting senior drivers with a brief glasses tool which linked a mobile phone (Eye-Vision). We believe the technical device will surely make a difference.
In financial prospect, we get an income by displaying an advertisement when it displays safety-security information, which ought to cover relevant costs.
To make Eye-Vision to the market, we still have to go through validation and verification test, in order to make sure the efficiency of this system. One of the key points we have to test is that this system has no interference to the drivers while they are driving, while providing them supporting information of the road and traffic condition.
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