As 7400 car accidents occur in Japan annually, there is need for increased safety and security for drivers by avoiding car accidents. The statistics of traffic accidents by MLITT (2004) show that of these 7400 accidents, top three main root causes are speeding, distracted driving and drunk driving. The purpose of this project proposal presented by group 12 is to develop a Safety System to reduce the amount of car traffic accidents. Included in the scope are the research, development and selection of one of the designs to finally execute. Moreover this project focuses on Suzuki's small car segment with a high potential in Japanese and Indian market. These cars are cheap and relatively of high quality but have a bigger chance on a fatal car accident as their deformable zone is only small compared to big car models. Excluded is execution of the implementation of the final selected option and research on feasibility of worldwide product launch (including other car brands). A Safety Premium Point System is introduced as the final result. For every distance and time driven without any warnings of the system, the driver earns points. When the system defines a "danger" measured with an in-car sensor, an advice is provided to change this behavior. According to what is done with the advice, the system converts to points and a final amount of points appear. Services can be interchanged for the amount of points earned, to provide incentives for drivers to purchase system. With method we obtained the following characteristics of the in-car sensors, related to aforementioned root causes: webcam to detect distraction, alcohol detector to measure drunk drivers, car navigation to track speeding. Results from customer's request, provide us with the preference of possible services a driver can chose, respectively: car maintenance (24%), donation (18%), traffic voting right (18%), day-off (15%), discount highway (14%), motor sports tickets (11%), and discount of parking (1%). [1]
When we think about business model, concerns of investors, customer's, supplier's, and competitor's have important meaning. There are many IT machines such as i-Pod or portable GPS cellular phone in these days, so above machinery system will be able to attain cheaply. However, funds and cooperation among involved companies is difficult as realizing implementation requires a lot of change in the world. Therefore, closer cooperation among government, NGO, Japan Automobile Federation (JAF), Japan Safe Driving Center and other companies surrounding Suzuki will be necessary in order to successfully integrate our system in people's daily lives.
In conclusion, if our suggestion of SPPS pervades among drivers, they will pay attention more carefully while driving, and the number of traffic accidents will decrease, gradually. Not only pursuing one's company's profit, but also having close teamwork among car companies may be required, nowadays. After successfully launching in Japan and India we would like to launch this system worldwide. Any unexpected problems resulting in a substantial influence on one of the premises: cost, quality, time, schedule will result in a meeting with investors and first customer (Suzuki) on how to proceed. Quality control, budget control and time control are already implemented to avoid these unexpected problems, plus regular meetings with investors, end-users and customers.
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