Monetization by the music industry in Japan is in constant decrease whilst the rate of illegal downloads keeps on increasing. It is possible for Japanese artists to overcome the problem they face through the use of modern marketing techniques and by turning to foreign markets as a solution. Such foreign markets could be reached through the use of a comprehensive digital promotion and distribution platform. A proposed model for this, viewable in EdoCeleste, includes artist information, music sampling methods, and music purchasing methods. Cross promotion and viral marketing techniques are applied as a combined effort for the showcase of the artists represented in an effort to create knowledge about these artists in the hope to attract new fans, with initial target markets of North America, Europe and other English speaking countries. Its users evaluated the partially implemented model of EdoCeleste and its proposed features. The results obtained from this research are discussed at the end of this thesis.

修士学位論文. 2012年度メディアデザイン学 第212号