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AN00234698-20230800-0099.pdf
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:Oct 31, 2023 |
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Title |
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コロナ前後での消費者の生活変化
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Kana |
コロナ ゼンゴ デノ ショウヒシャ ノ セイカツ ヘンカ
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Romanization |
Korona zengo deno shōhisha no seikatsu henka
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Changes in consumers' lives before and after Covid-19
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清水, 聰
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Kana |
シミズ, アキラ
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Romanization |
Shimizu, Akira
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Affiliation |
慶應義塾大学商学部
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慶應義塾大学出版会
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ケイオウ ギジュク ダイガク シュッパンカイ
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Romanization |
Keiō gijuku daigaku shuppankai
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2023
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三田商学研究
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Name (Translated) |
Mita business review
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66
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3
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2023
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8
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Start page |
99
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115
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Abstract |
ここ数年,コロナ禍の消費行動について多くの研究論文が執筆されてきた。ただし大部分の研究論文は,コロナが顕在化した後に行った消費者調査を用いてコロナの影響を言及しており,同一消費者のコロナ前の行動とコロナ禍での行動を比較したうえで,コロナの影響を論じた研究は少ない。本研究では,2019年から,同一消費者に毎年2回行っている定点調査を利用し,コロナ前の行動とコロナ禍での行動を比較し,コロナの影響を探った。それによると,コロナ禍による消費の停滞には所得ではなく,家計の将来見込みが影響していること,コロナ以前から今後の景気に対して不安を抱いていた層が多く存在していたこと,コロナの影響を受けた人たちは所得にかかわらず30%程度存在していたこと,コロナに対する恐怖心が消費の低迷に影響していること,対人関係はコロナによる恐怖ではなく,家計の先行き感が影響すること,などが明らかになった。欧米学術論文で言及されていた概念の一部を,実際のデータで確かめることができた。
In the past few years, many research papers have been written on consumer behavior under Covid=19. However, most of them refer to the impact of Covid=19 in consumer surveys conducted after the manifestation of Covid=19, and few studies have discussed the impact of Covid=19 by comparing the same consumers' behavior before Covid=19 and under Covid=19. In this study, we explored the impact of Covid=19 by comparing the behavior before Covid=19 with the behavior under Covid=19, using a survey on single-source data conducted twice a year since 2019. According to the results, the stagnation of consumption under Covid=19 was affected not by income but by households' future prospects, there were about 30% of people affected by Covid=19 regardless of their income. The results also revealed that fear of Covid=19 had an effect on sluggish consumption, and that interpersonal relationships were affected not by fear of Covid=19, but by the sense of household financial prospects. The actual data confirmed some of the concepts mentioned in foreign academic papers.
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