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AN00234698-19900425-04055740
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AN00234698-19900425-04055740.pdf
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:Jul 30, 2019 |
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Release Date |
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Title |
Title |
プロモーション効果と広告効果の分析 : 記憶力に基づく広告効果の減衰の視点にたって
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Other Title |
Title |
An Analysis of Sales Promotion Effect and Advertising Effect : From the View Point of Decreasing Advertising Effect Based on Memory
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Creator |
Name |
清水, 聰
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Kana |
シミズ, アキラ
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Romanization |
Shimizu, Akira
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Affiliation |
慶應義塾大学
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Issued (from:yyyy) |
1990
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Physical description |
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Source Title |
Name |
三田商学研究
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Name (Translated) |
Mita business review
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Volume |
33
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Issue |
1
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Year |
1990
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Month |
4
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Start page |
58
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End page |
77
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