The present study focuses on an examination of interpersonal influence and discusses its area of investigation, current situation, and future research problems from the standpoint of social psychology. First, interpersonal influence is classified into seventeen categories by the intention of the influencing agent and the explicitness of the agent's intention, followed by the definition of requests, persuasion, and negotiation. Then, the research on compliance-gaining strategies, social power, persuasion, behavioral change, and negotiation are reviewed. The author discusses the future research problems such as implicit and nonverbal responses of the influence target, findings of brain science, the differences between face-to-face communication and computermediated communication, effects of affection or mood on interpersonal influence, and multi-cultural and ethical problems.
|