| Item Type |
Article |
| ID |
|
| Preview |
| Image |
|
| Caption |
|
|
| Full text |
AN00150430-00000110-0003.pdf
| Type |
:application/pdf |
Download
|
| Size |
:1.8 MB
|
| Last updated |
:Oct 5, 2010 |
| Downloads |
: 1787 |
Total downloads since Oct 5, 2010 : 1787
|
|
| Release Date |
|
| Title |
| Title |
コミュニケーションとしての広告研究 : その学際的探索の糸口としての「広告の形成(shaping)」
|
| Kana |
コミュニケーション トシテ ノ コウコク ケンキュウ : ソノ ガクサイテキ タンサク ノ イトグチ トシテ ノ 「コウコク ノ ケイセイ (shaping)」
|
| Romanization |
Komyunikeshon toshite no kokoku kenkyu : sono gakusaiteki tansaku no itoguchi toshite no "kokoku no keisei (shaping)"
|
|
| Other Title |
| Title |
An exploration of advertising as communication : an interdisciplinary and investigative approach to 'shaping advertising'
|
| Kana |
|
| Romanization |
|
|
| Creator |
| Name |
水野, 由多加
|
| Kana |
ミズノ, ユタカ
|
| Romanization |
Mizuno, Yutaka
|
| Affiliation |
京都工芸繊維大学繊維学部
|
| Affiliation (Translated) |
|
| Role |
|
| Link |
|
|
| Edition |
|
| Place |
|
| Publisher |
| Name |
三田哲學會
|
| Kana |
ミタ テツガクカイ
|
| Romanization |
Mita tetsugakukai
|
|
| Date |
| Issued (from:yyyy) |
2003
|
| Issued (to:yyyy) |
|
| Created (yyyy-mm-dd) |
|
| Updated (yyyy-mm-dd) |
|
| Captured (yyyy-mm-dd) |
|
|
| Physical description |
|
| Source Title |
| Name |
哲學
|
| Name (Translated) |
|
| Volume |
|
| Issue |
110
|
| Year |
2003
|
| Month |
3
|
| Start page |
1
|
| End page |
35
|
|
| ISSN |
|
| ISBN |
|
| DOI |
|
| URI |
|
| JaLCDOI |
|
| NII Article ID |
|
| Ichushi ID |
|
| Other ID |
|
| Doctoral dissertation |
| Dissertation Number |
|
| Date of granted |
|
| Degree name |
|
| Degree grantor |
|
|
| Abstract |
The author tried to make a bridge between research on advertising in marketing aspects and sociological (in its wide meanings) aspects in this paper, in order to make a deeper understanding beyond modern frameworks. He told that effective advertising would 'be shaped where new meaning cleaping into a gap from shared code of interpretation,' 'make new values unite,' as a consequence, and 'be also shaped favorable advertising by the society.' Shaped favorable advertising by the society might be a way of designing to advertising, affording a framework to the real world, and taking into considerations of public, ethics, and bounded resources.
|
|
| Table of contents |
はじめに
1. 本稿の論点 : 創造,新しさへの論理探索
2. 見出される「隠された広告効果」 : 新しい知識の結びつき
3. 受け手の「能動性」 : 情報消費社会の基本認識
4. 脱構築の記号論 : ズレが生成する新たな解釈コード
5. フレームとメッセージの交錯 : 演出要素それ自体の役割
6. ズレが引き込もうとするもの : 異人性・外部性としての広告
7. 広告は誰のものか : 広告における公共性と倫理
8. 脱構築の広告研究の深化に向けて : 広告研究展望への姿勢
謝辞
|
|
| Keyword |
|
| NDC |
|
| Note |
|
| Language |
|
| Type of resource |
|
| Genre |
|
| Text version |
|
| Related DOI |
|
| Access conditions |
|
| Last modified date |
|
| Creation date |
|
| Registerd by |
|
| History |
|
| Index |
|
| Related to |
|
