This research uses the KJ method to evaluate viewers' criticisms of Japanese TV programs through an examination of viewers' opinions appearing on the Broadcasting Ethics & Program Improvement Organization (BPO) website.
The research indicated that : (1) viewers criticized the partiality of the news content in news programs and the modus operandi adopted for the reporting (2) ; viewers believed entertainment programs were coarse and harmful for young people and had no morality ; and (3) viewers criticized the lack of consideration for the cast and reliability of the information. However, few viewers expressed their opinions regarding television dramas and animation shows.
Therefore, this research confirmed that : (1) owing to the extensive use of the Internet, TV viewers are aware of the strong criticism that TV programs are prone to ; (2) TV viewers and the Broadcasting station experience a "moral panic ; " and (3) TV viewers do not tend to criticize television dramas or animation programs because these are fictional in nature.
It is essential that future research examines the relation between viewers' criticisms and psychological factors, such as the third-person effect and the hostile media effect, and explore various theories to understand this relation.

論文