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| AA00260481-19920000-03920143
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AA00260481-19920000-03920143.pdf
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:application/pdf |
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| Size |
:2.1 MB
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| Last updated |
:May 7, 2007 |
| Downloads |
: 970 |
Total downloads since May 7, 2007 : 970
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| Title |
| Title |
The exploitation of the niche market through innovation and marketing : the case of Japanese small businesses
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| Creator |
| Name |
Sato, Yoshio
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| Kana |
サトウ, ヨシオ
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| Affiliation |
Society of Business and Commerce, Keio University
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1992
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Keio business review
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29
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1992
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| Start page |
1
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| End page |
34
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| Abstract |
Japan's economic growth brought many business oportunities and niche markets for small business, where new entrepreneurs entered. Competition and self-revolutionalizing efforts made the level of their technology and management highly specialized. Various examples of niche marketing strategies in Japan by several types of smaller businesses are followed. Recent new ventures' strategies, typical "venture businesses" activities, niche marketing by diversification strategies and self revolutionalizing activities of small manufacturers, young and old, are surveyed with many case-studies.
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| Keyword |
| subcontracting production system
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