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KO40002003-00002011-0533  
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Title
Title Dried food revolution : Dry & Peace  
Kana  
Romanization  
Other Title
Title 乾物平和な世界  
Kana カンブツヘイワナ セカイ  
Romanization Kanbutsu heiwana sekai  
Creator
Name 食の探偵団  
Kana ショク ノ タンテイダン  
Romanization Shokunotanteidan  
Affiliation  
Affiliation (Translated)  
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Link  

Name 高野, 研一  
Kana タカノ, ケンイチ  
Romanization Takano, Kenichi  
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Affiliation (Translated)  
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Edition
 
Place
横浜  
Publisher
Name 慶應義塾大学大学院システムデザイン・マネジメント研究科  
Kana ケイオウ ギジュク ダイガク ダイガクイン システム デザイン・マネジメント ケンキュウカ  
Romanization Keio gijuku daigaku daigakuin shisutemu dezain manejimento kenkyuka  
Date
Issued (from:yyyy) 2011  
Issued (to:yyyy)  
Created (yyyy-mm-dd)  
Updated (yyyy-mm-dd)  
Captured (yyyy-mm-dd)  
Physical description
 
Source Title
Name Active learning project sequence report  
Name (Translated)  
Volume 2011  
Issue  
Year 2011  
Month  
Start page 533  
End page 575  
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ISBN
 
DOI
URI
JaLCDOI
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Doctoral dissertation
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Abstract
We designed the life with dried foods as a theme to achieve ALPS. In this chapter, we will explain a process of the examination in turn. We brainstorm on the theme of "dried foods" with proposer. We decided to take up three next characteristics.
1 Delicious
2 Characteristics and portability
3 Easy to cook
Then, we established target people who spread. First requirement of proposer "We want to spread dried foods to people of the world". We returned to basics of the marketing and narrowed down an object and decided to assume an object a youth (From 20 generations to 30 generations). Probably we will ask their parents dish methods if they re interested in dried foods when they are going to learn all of dishes. And they should succeed to dish methods to children when they do children's care. We thought that dried foods spread in all generations. As a result of having performed discussion of several degrees eagerly in the H group to achieve an aim to spread dried foods while utilizing ALPS tool, we suggested two solution to young people.
・Product k-series
・Prototyping k-pod.
We specified the stakeholders with CVCA and WCA.
As a result, we understood that our stakeholders is "customer" "Shoku-no-tanteidan" and "dried foods retail stores" and "association of Japanese dried foods". We visualized relation of these stakeholders.Based on it, we analyzed the problem of dried food with "interview" and "to by using".A problem for immediate solution is eat less in the home.In order to get customers through publicity. We put new idea that change dried food package.The dicision to change dried food package is aimed at renewing image.We made an original product. We named it "k-BOX". Our strategy the customer who uses it has interest in dried food.  Our customer said the following to interviewers. We carried out surveys about this box. An unexpected result,this box has little effect spread dried food. This is our oops.So far opinion and oops are foundations. And "use case" and "value graph" are used. Apparatus for exclusive use brings about a synergistic effect by offering the synthetic solution in all the scenes of using a dried food. Systematizing the whole promotes spread. This is our "eureka."Next, a stakeholder's opinion was adopted. And requirements analysis was conducted. It has improved by creating a prototype several times based on the result. "k-pod" was produced from there. A package and usage are new prototypes. Furthermore, some apparatus for exclusive use of this series were devised. The whole tool for using a dried food was systematized. And the systematization strategy of "k-series" was produced. It is for using a dried food frequently in everyday life."Exhibition in a contest", "market research", and "preparations towards sale in the company where a member works" are made in the future.
 
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NDC
 
Note
Student final reports
Group H
 
Language
英語  
Type of resource
text  
Genre
Research Paper  
Text version
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Last modified date
Jul 12, 2012 11:09:08  
Creation date
Jul 03, 2012 09:00:00  
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Jul 12, 2012    コメント, タイトル, フリーキーワード, タイトル タイトル, 抄録 を変更
 
Index
/ Public / Graduate School of System Design and Management / Active learning project sequence report / 2011
 
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