本研究は, 促進焦点とポジティブ・フレーミングおよび予防焦点とネガティブ・フレーミングという組み合わせが制御適合の状態をもたらし, 制御適合は個人のモチベーションを強めるかどうかを検討した。促進焦点とは成功や利得に焦点化した自己制御傾向を示し, 予防焦点は損失に焦点化した自己制御傾向を表す。一方, フレーミングとは, 内容的には等価なメッセージをポジティブに伝えるか, それともネガティブに伝えるかの違いを示す。
実験的研究は, リーダーは制御適合に合致した形式でメッセージをフォロワーに伝達をすること。フォロワーから制御適合に合致したメッセージを受けたフォロワーはモチベーションが強まることが示された。
The present study estimated that the state of regulatory fit may strengthen the individual's motivation. Regulatory fit might emerge when promotion focus and positive framing or prevention focus and negative framing combines. In a promotion focus, an individual is concerned with advancement, growth, and accomplishment, and the individual's objectives are goals, hopes, ideals, and aspirations. In a prevention focus, an individual is concerned with security, safety, and responsibility, and the individual's goals are duties, obligations, and necessities. Framing concerns that impression of messages may vary according to whether those messages are negatively framed or positively framed, even if the messages is equivalent contents. The first experimental study showed that leader seems to send messages in accordance with regulatory fit. The second experimental study exhibited that followers are more likely to be motivated to work when they receive messages in concert with regulatory fit.
|
