This report shows that ALPS team F's proposed system to support the business of city farmers and to be exported to other countries. The system could improve the city farming business by eliminating the information gap between consumers and farmers; at the same time we would apply the system to other countries where there would be the same information gap problem as Tokyo in the near future.
1.1.1 Description of problem
The role of city farm is not only to provide food, but also to create a friendly environment. Despite that, they are continuing to decrease in numbers. On the other hand, a part of consumers living in a city are becoming more and more aware of the safety and quality of vegetables and not the price. However, those consumers are not aware of city farmers living nearby that are capable of providing that service.
Our proposed system provides consumers, who are looking for safe and high quality vegetables which meet the demands of consumer, with information of city farmers regarding locations of stores, quality of vegetables, and also process of production. On top of that, through the feedbacks they would then give each other, farmers would understand the needs of consumers more and the consumers would learn more about the vegetables they buy.
1.1.3 the Scope of the project
Stakeholders of the system are as follows: urban farmers, consumers, direct selling shops, and government. The range of project consists of: the whole value-chain of agriculture, whole value-chain of urban farming, agricultural situation in the city, urban problems, agricultural situation in local areas, agricultural situation abroad, urbanization problem in developing country, consumers" eating habits and culture, and consumers" attitude and awareness towards food. Below is the CVCA of our stakeholders and the flow of values of our proposed system.
We used VOX, VOC, PUGH, CVCA, and QFD to show our solution concept.
1.2.2 Conclusion and Recommendation
Our system would yield a calculated NPV of 5,300,000 yen in four years. We would start from Tokyo, and then expand it into Kanto area, Kinki area, and Tokai area. Rapidly developing countries in Asia would also gain benefit from the use of our system, and their NPV would even become more Robust.