Company
The members of our group are from different backgrounds such as business, ngineering, statistics, economics, and marketing. We are working with cooperation of two companies specialized in the IT and new technologies, and in system design.
Need
After the 3.11 earthquake, the risk of the power outages has risen as a national problem, and our team has been asked to design a system based on incentives and the contribution of citizens to avoid blackouts by leveling the energy consumption.
Solution
The final solution is to work with work in cooperation with both the householders and TEPCO by encouraging the householders to apply for the Night Plan promoted by TEPCO. By using the application we developed, they will be able to follow their consumption habits. By using the application, we will provide the users advices (OKAN) about how to optimize their energy consumption to both financial and social purposes. On the other hand, TEPCO will be able to optimize their supply function based on the data we can provide from the application.
Market
This system will be based on an existing project that has 800.000 users, and our goal is to increase this number to create a community and be able to cooperate with other companes on other areas of Japan and in the world.
Competition
Many companies launched programs for energy consumption, but their scope and goals are different. The existing projects are for a short term and are for marketing purposes. But, if this system succeeds to create a new market, the competition will be hard.
Business Model
By creating a community of our application users, it will be possible to analyze their life style. This data will be provided to TEPCO for each user and every day. It will be interesting for TEPCO to buy this data for 5yen per person per month because, they can use it better satisfaction of their customers. This system will have an effect on the reduction of the fix costs of TEPCO, and also the costs for the promotion of the Night plan program. Regarding the cost, we estimate a cost of 500000 yen for the development of the application. Other costs will marginal because our partners are already covering it.
The exportability of the system is considered as well, but it has to be adapted to the local culture.
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