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AN00234698-20201000-0099.pdf
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Title |
Title |
概念メタファーが消費者選択に与える影響 : 甘くロマンチックな恋愛と苦々しい失恋
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Kana |
ガイネン メタファー ガ ショウヒシャ センタク ニ アタエル エイキョウ : アマク ロマンチックナ レンアイ ト ニガニガシイ シツレン
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Romanization |
Gainen metafā ga shōhisha sentaku ni ataeru eikyō : amaku romanchikkuna ren'ai to niganigashii shitsuren
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Title |
The effects of conceptual metaphor on consumer choice : a sweet romance and a bitter end of love
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小野, 晃典
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Kana |
オノ, アキノリ
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Romanization |
Ono, Akinori
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Affiliation |
慶應義塾大学商学部
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慶應義塾大学出版会
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Kana |
ケイオウ ギジュク ダイガク シュッパンカイ
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Romanization |
Keiō gijuku daigaku shuppankai
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2020
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三田商学研究
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Name (Translated) |
Mita business review
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63
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4
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2020
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10
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Start page |
99
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End page |
110
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Abstract |
本稿は, 先行研究の概念モデルを拡張して, 概念メタファーが消費者選択に与える影響に関する研究に貢献しようとする試論である。先行研究は, 抽象的に思考するタイプの消費者は, 恋愛と甘さの間に隠喩的連関を感じるために, 恋愛状況に関する情報刺激を与えられると甘い食品を甘くない食品より選好する傾向にあるという興味深い分析結果を報告してきた。本稿は, 恋愛と甘さの関係のみならず, 失恋と苦さの関係にも焦点を合わせ, また, 解釈レベルの抽象性のみならず, 心理的距離概念をも考慮に入れることによって, 概念モデルの拡張を目指す。
This study proposes a broadened conceptual framework to describe the effects of conceptual metaphor on consumer choice. Recent previous research on this issue has implied that consumers who are exposed to romantic stimuli are likely to choose sweet foods if they are abstract thinkers because abstract thinkers expect sweet taste experiences as favorable with conceptual metaphoric association between love and sweetness. This study, in contrast, focus not only on association between love and sweetness, but also on associations between loss and bitterness and take into consideration not only the construal level (abstract-concrete), but also physiological distance.
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Jan 28, 2021 | | インデックス を変更 |
Jun 1, 2021 | | Abstract 内容,NDC を変更 |
Oct 25, 2021 | | Full text,Publisher Romanization を変更 |
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