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AN00234698-20201000-0001.pdf
| Type |
:application/pdf |
Download
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:11.6 MB
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| Last updated |
:Oct 25, 2021 |
| Downloads |
: 503 |
Total downloads since Oct 25, 2021 : 503
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| Title |
| Title |
マーケティング理論の焦点と「人間学」
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| Kana |
マーケティング リロン ノ ショウテン ト「ニンゲンガク」
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| Romanization |
Māketingu riron no shōten to "ningengaku"
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| Other Title |
| Title |
The focus of marketing theory and "anthropology"
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| Creator |
| Name |
堀越, 比呂志
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| Kana |
ホリコシ, ヒロシ
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| Romanization |
Horikoshi, Hiroshi
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| Affiliation |
慶應義塾大学商学部
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| Name |
慶應義塾大学出版会
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| Kana |
ケイオウ ギジュク ダイガク シュッパンカイ
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| Romanization |
Keiō gijuku daigaku shuppankai
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| Issued (from:yyyy) |
2020
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| Issued (to:yyyy) |
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| Source Title |
| Name |
三田商学研究
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| Name (Translated) |
Mita business review
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| Volume |
63
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| Issue |
4
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| Year |
2020
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| Month |
10
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| Start page |
1
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| End page |
18
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| Abstract |
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| Table of contents |
I. はじめに
II. マーケティング研究と理論開発
III. 批判的合理主義
IV. 理論構築の方法としての社会科学方法論
V. マーケティング理論の焦点と理論構造
VI. マーケティング理論開発と「人間学」
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| History |
| Jan 28, 2021 | | インデックス を変更 |
| Oct 25, 2021 | | Full text,Publisher Romanization,Table of contents 目次,NDC を変更 |
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