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AN00150430-00000070-0115  
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Title
Title コミュニケーション『二段階流れ』仮説の再考察 : その理論的展開と限界  
Kana コミュニケーション 『ニダンカイ ナガレ』 カセツ ノ サイコウサツ : ソノ リロンテキ テンカイ ト ゲンカイ  
Romanization Komyunikeshon "nidankai nagare" kasetsu no saikosatsu : sono rironteki tenkai to genkai  
Other Title
Title Reflection on the "Two-Step Flow of Communication" hypothesis  
Kana  
Romanization  
Creator
Name 岡沢, 薫  
Kana オカザワ, カオル  
Romanization Okazawa, Kaoru  
Affiliation 慶應義塾大学社会学研究科博士課程  
Affiliation (Translated)  
Role  
Link  
Edition
 
Place
東京  
Publisher
Name 三田哲學會  
Kana ミタ テツガクカイ  
Romanization Mita tetsugakukai  
Date
Issued (from:yyyy) 1979  
Issued (to:yyyy)  
Created (yyyy-mm-dd)  
Updated (yyyy-mm-dd)  
Captured (yyyy-mm-dd)  
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Source Title
Name 哲學  
Name (Translated)  
Volume  
Issue 70  
Year 1979  
Month 10  
Start page 115  
End page 143  
ISSN
05632099  
ISBN
 
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Abstract
The aim of this report is to review the utilities of "the two-step flow of communication hypothesis," and reflect on the modification process of this model. This model was, originally, generated from the study of voter's decision-making in the 1940 presidential campaign (by Lazarsfeld, Berelson and Gaudet). According to this hypothesis, "Ideas often flow from radio and print to the opinion leaders, and from them to the less active sections of the population". The two-step flow of communication hypothesis became a major stimulus for research-fields concerning the diffusion of information, influence and innovation. Many researchers tried to test this hypothesis, and they found that this model is too simple and clear. In reality, communication process is more complex and complicated than this model. In spite of some merits, for example, device of 'panel techniques', findings of 'opinion leader' as influencer, this model, undoubtedly, has some limits. This hypothesis is mainly tested in three research fields-mass communication research, study of social relations, and diffusion research. Later scholars pointed out that "Ideas does not always flow from radio, print and TV to the opinion leader (or equivalent), and from them to the less active sections of the population"
 
Table of contents
1. 序
2. コミュニケーションの『二段階流れ仮説』の誕生
3. コミュニケーション二段階流れ仮説の限界
4. 二段階流れ仮説の修正
 1. ニューズの伝播研究
 2. 説得と社会関係
 3. 普及研究
5. 統合理論をめざして
 1. 効果のレベル・種類・程度
 2. 効果単位
 3. 情報のレベル・種類
 4. オピニオン・リーダーの特性
 5. コミュニケーション状況
 
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NDC
 
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Language
日本語  
Type of resource
text  
Genre
Journal Article  
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Last modified date
Sep 21, 2010 09:00:00  
Creation date
Sep 21, 2010 09:00:00  
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Index
/ Public / Faculty of Letters / Philosophy / 70 (197910)
 
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