| Item Type |
Article |
| ID |
|
| Preview |
| Image |
|
| Caption |
|
|
| Full text |
AN0006957X-00000062-0061.pdf
| Type |
:application/pdf |
Download
|
| Size |
:1.1 MB
|
| Last updated |
:Jun 15, 2010 |
| Downloads |
: 4156 |
Total downloads since Jun 15, 2010 : 4156
|
|
| Release Date |
|
| Title |
| Title |
マーケット・メイブニズム(Market Mavenism)と消費者の情報探索行動
|
| Kana |
マーケット・メイブニズム (Market mavenism) ト ショウヒシャ ノ ジョウホウ タンサク コウドウ
|
| Romanization |
Maketto meibunizumu (Market Mavenism) to shohisha no joho tansaku kodo
|
|
| Other Title |
| Title |
The relationships between market mavenism and consumer information search
|
| Kana |
|
| Romanization |
|
|
| Creator |
| Name |
徐, 亨錫
|
| Kana |
|
| Romanization |
Suh, Hyung Suck
|
| Affiliation |
慶應大学大学院社会学研究科･社会学専攻研究生
|
| Affiliation (Translated) |
|
| Role |
|
| Link |
|
|
| Edition |
|
| Place |
|
| Publisher |
| Name |
慶應義塾大学大学院社会学研究科
|
| Kana |
ケイオウ ギジュク ダイガク ダイガクイン シャカイガク ケンキュウカ
|
| Romanization |
Keio gijuku daigaku daigakuin shakaigaku kenkyuka
|
|
| Date |
| Issued (from:yyyy) |
2006
|
| Issued (to:yyyy) |
|
| Created (yyyy-mm-dd) |
|
| Updated (yyyy-mm-dd) |
|
| Captured (yyyy-mm-dd) |
|
|
| Physical description |
|
| Source Title |
| Name |
慶応義塾大学大学院社会学研究科紀要 : 社会学心理学教育学 : 人間と社会の探究
|
| Name (Translated) |
Studies in sociology, psychology and education : inquiries into humans and societies
|
| Volume |
|
| Issue |
62
|
| Year |
2006
|
| Month |
|
| Start page |
61
|
| End page |
76
|
|
| ISSN |
|
| ISBN |
|
| DOI |
|
| URI |
|
| JaLCDOI |
|
| NII Article ID |
|
| Ichushi ID |
|
| Other ID |
|
| Doctoral dissertation |
| Dissertation Number |
|
| Date of granted |
|
| Degree name |
|
| Degree grantor |
|
|
| Abstract |
Previous research, which has found that market mavens as general market place influencers, has identified demographic characteristics of market mavens, revealed general media usage, information provision tendencies, and other variables.
The study examined the relationship between market mavenism and consumer information search. Based on trichotomization of respondents into the lower, middle, and upper maven group, several analyses including analysis of variance were executed.
The results show that upper mavenis more likely to search market information, but the relationship between market maven and information search seems to be non-linear. Further implication was discussed.
|
|
| Table of contents |
|
| Keyword |
|
| NDC |
|
| Note |
|
| Language |
|
| Type of resource |
|
| Genre |
| Departmental Bulletin Paper
|
|
| Text version |
|
| Related DOI |
|
| Access conditions |
|
| Last modified date |
|
| Creation date |
|
| Registerd by |
|
| History |
|
| Index |
|
| Related to |
|
