During the past five decades, considerable academic debate in the field of marketing surrounded the confroversy of "Is marketing a science?". Much of the debates in field fried to answer this question. More recently, however, the focus of the debate has shifted to the fundamental issue of which philosophical approach should be adopted in marketing. This paper will review and discuss the scientific status of marketing and its components as seen by prominent marketing scholars, and thus fry to build a framework for evaluating the current methodological trends in marketing research from a philosophy of science perspective.